Our Philosophy

In 2021, founder Florentine started Loving Vincent Tours, a private art tour company focused on providing the best Vincent van Gogh tours possible. We kept it simple: a small team of art historians, small groups of maximum 6 guests, and mesmerizing storytelling. An instant success. The tours were loved by avid museum visitors and people who loathed museums alike.

These white boxes, museums, can be daunting and intimidating, even for guests who have visited many of them, even for art historians. So we started Amor Artium, an art experience agency. With us you don’t just look at art; you learn how to read it, understand it, and feel it. We bring you to museums and cities worldwide, accompanied by an art historian who shares the language of art.

In a digital world, we choose the personal, the slow, the real. We open culture for travellers, corporations, and everyone who wants to read and feel art.

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The Founders

We work with a network of over 20 art historians worldwide, so wherever your journey takes you, an expert is ready to read the art with you.